Business Context

Since 2010, PwC has annually surveyed thousands of consumers around the globe to track shopping behavior. In this year’s survey, we reached out to more than 22,000 consumers in 27 territories across the globe. What they told us is they are optimistic about their local economies and plan to spend more or the same for purchases and experiences, mostly at a brick-and-mortar store or online with mobile devices.

Respondents are also willing to pay extra for personalised services, like same-day or quicker shipments, rely on their social networks for inspiration and are ambivalent about the use of artificial intelligence and the use of technology, particularly when it is used to track their shopping habits.

Project Details

Client: Au Creative Corp

Location: Central Street, San Francisco